I love data...It holds so many interesting secrets just waiting to be mined out and taken advantage of. If you haven't looked into space before the time is now and its never been easier.
Start to read Lynn Langit's Blog She is the BI Queen, and posts solid information that you will need like this great post on BI.
http://blogs.msdn.com/socaldevgal/archive/2008/08/27/sql-server-2008-data-mining-in-the-cloud.aspx
Her book a great place to start as well
http://www.amazon.com/Foundations-Server-2005-Business-Intelligence/dp/1590598342
Enjoy!